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Published by Tim Kidson on Tuesday, June 23rd, 2009 at 10:17 am

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If every Managing Director in the land knew how to add most value to their business, and then got on with it, this would be worth a full 1% to the GNP of the UK.

“Don’t you just hate ordinary days?” A business owner complained to me.

“Oh, I just don’t like the ‘grunt work’ part of the job.” he continued. “All the forms, the rules and the legislation we have to follow get worse and worse. I just want to concentrate on the front of house, the sales and the marketing.”

“I hate being at a desk. I do my emails, most of them anyway, out on the road these days”

Dave was really getting into his stride now. “That’s where I play my best football. Up front. I’m a striker!” he exclaimed. And he raised his fist as if, for all the world, he had just scored the winning goal in a Cup Final.

“And that’s where I add most value to this business.” He spat the words out as if there was an argument about it.

And it was the most important thing he said.

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