Building sites are dangerous places for children and building work often seen as extremely inconvenient to local communities. Local authorities and building firms can turn that perception around with a carefully planned schools programme. For example, visiting schools near your sites with a safety message could make children safer, reduce the danger of vandalism, and create a good reputation with local authorities as well as generating good stories in the local press which can only help your sales. For even more brownie points, you could develop school resources looking at issues around the sustainable communities agenda and how your work is contributing to this.
I spent three years doing just this for major UK housebuilder Laing Homes. If you work in construction and are interested in finding out more about how a schools programme could benefit your business, find out more here.
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